Coffee, shoes, sunglasses.
With every bag of coffee you purchase, TOMS will provide one week of safe water for a person in need. Through a partnership with Water for People, TOMS is able to make sure they are giving back to the same communities providing the beans, helping to stimulate economic development as well.
But wait, TOMS makes coffee? We knew that would be the first question on every customer’s lips, so we addressed this right on the packaging. By designing a coffee bag that incorporates bold and provocative messaging, we re-assure coffee drinkers that if a scrappy start-up could do it once with shoes, it could do it again with some damn good coffee. This messaging was carried out through new TOMS Cafe retail stores, an informative website, graphic labeling system, t-shirts, video spots, and more.
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